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The Farm on the Roof: What Brooklyn Grange Taught Us About Entrepreneurship, Community, and Growing a Sustainable Business

Free Download The Farm on the Roof: What Brooklyn Grange Taught Us About Entrepreneurship, Community, and Growing a Sustainable Business

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Review

“This is a sweet and inspiring story about what can be accomplished by a group of smart, idealistic young people dedicated to environmental and business goals…” —Publishers Weekly“Brooklyn Grange is the incredible rooftop farm I dream of seeing in every city across the country.” —Alice Waters, Owner Chez Panisse Restaurant, Founder the Edible Schoolyard Project “Brooklyn Grange represents the best of passion and purity, and every page of this book oozes the sweet nectar of creativity, community, and commercial wisdom. That the story reads like a fast-paced novel simply confirms the power of visionary sustainable businesses.” —Joel Salatin, author, farmer, and owner of Polyface Farm   “The Farm on the Roof tells an unvarnished and gritty tale about what it takes to build a business with purpose and profit. This book is jammed with inspirational stories of overcoming entrepreneurial challenges and provides endless lessons that can be applied to any organization.” —Eric Ryan, cofounder of Method and Olly   “The remarkable tale of how a bunch of savvy do-gooders turned their socially conscious dreams into an innovative and economically thriving reality. The Farm on the Roof is an engrossing story of how hard work, ingenuity and an utter refusal to settle for the status quo led to the largest for profit green roof farm in the world.” —Joe Bastianich, author of Restaurant Man, restauranteur, and TV personality   “This book answers the big, tormenting question: how can a small, organic, local farm become financially independent? It's a blue print for sustainable agriculture, which requires not only that we don’t pollute Mother Earth, but that we  find ways to make farming work financially in order to perpetuate and sustain it.” —Isabella Rossellini, actress, filmmaker, and conservationist   “The Farm on the Roof is not just a heartwarming success story about how a group of young people with a shared dream faced every challenge head on to reach their goal. It’s also the story of the search for a new way of living, one that makes the reader reflect on the endless opportunities sprouting in the streets of our cities.” —Carlo Petrini, founder of the international Slow Food movement

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About the Author

Anastasia Cole Plakias is a published writer, photographer, and veteran of the NYC restaurant industry. As co-founder and vice president of Brooklyn Grange, the world's largest green rooftop farm, Anastasia focuses on creating strong and meaningful connections between the farm and the communities it serves. A born-and-raised New Yorker, Anastasia is dedicated to making her native city a greener and more sustainable place to live.

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Product details

Hardcover: 288 pages

Publisher: Avery; First Edition edition (April 5, 2016)

Language: English

ISBN-10: 1592409482

ISBN-13: 978-1592409488

Product Dimensions:

5.8 x 1.1 x 8.6 inches

Shipping Weight: 14.1 ounces (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

31 customer reviews

Amazon Best Sellers Rank:

#807,010 in Books (See Top 100 in Books)

A great read especially for people in the throes of planning and developing a unconventional style business - reads like a novel as well as a business guidebook. You cannot help but anticipate a sequel to see what happens next with Brooklyn Grange ....I run a small organic farm business and I was able to compare and contrast the experiences, decisions, and results made by Brooklyn Grange and broaden my own understanding of my successes and failures and farming as a business... a very supportive read for me!

Wonderful book, describing a wonderful project! Very well written. Shows how very diverse folks can work together for something wonderful.

Amazingly well written and a moving account of great people who are changing the world one tomato at the time ! It is inspiring funny and full of great advise for any start up

"The Farm on the Roof" by Anastasia Cole Plakias is one of the most compelling, original and thought-provoking business books I've ever read. Ms. Plakias is a talented writer who also happens to be a founder and vice president of Brooklyn Grange Rooftop Farm. Offering fantastic insights into business, life and community, this outstanding book will interest everyone who believes a sustainable future is possible.Ms. Plakias lovingly tells the story of BGRF and the people who made it happen. The author was one of a handful of like-minded Millennials who craved more than mental labors. The onset of the Great Recession, which revealed the immorality of finance capitalism, compelled her and a coterie of fellow New Yorkers to try their hands at a more authentic kind of work offering more than financial reward. As the author introduces us to the remarkable individuals who turned vision into reality, we can not but gain admiration for the intelligence, determination and spirit of everyone involved in the venture.However, Ms. Plakias understands perfectly well that bottom-line profitability is crucial. On that point, it was interesting to see how BGRF used data to negotiate contracts and plan their growing strategies in a way that maximized revenues. Of course, locating the farm on a roof top in NYC allows the enterprise to market produce to local restaurants and other specialty end users who are willing to pay above-market rates for privileged access to fresh, healthy and tasty organic foods.Ms. Plakias goes on to talk about a number of related issues that should interest business and general interest readers alike. She discusses the importance of selecting partners who understand the value-add of the business to their own. For example, BGRF had some difficulty finding the right site until they found a landlord who was interested in raising the value of the property to tenants and community. The farm offered an urban escape that was ideal for hosting events such as weddings, film premiers, photo shoots, and the like; thus raising the profile of the property and of course, its value.Ms. Plakias emphasizes that farming remains the business' core competency. To be sure, success has spawned opportunities to parlay the partner's expertise into green roof consulting services across the city. As the BGRF farms reach out to school children, refugees and ordinary people in the community with its implicit message of sustainable business practices, the author hopes that the enterprise will help inspire a movement.I highly recommend this excellent book to everyone.

THE FARM ON THE ROOF caught my eye because I’m considering growing vegetable crops. However, I live on a farm in the country, and I couldn’t imagine running a farm on a roof in New York City. But I thought the idea of a rooftop farm was genius, because there are so many advantages to using such an underutilized space.THE FARM ON THE ROOF is the story of Brooklyn Grange, a business that focuses on the triple-bottom-line: people, planet, and profit. The farm started as a way to prove that yes, urban farming can be fiscally and agriculturally sustainable. They started operations in 2010 and are still going strong five years later, having learned a multitude of lessons and how to, in their terms, “monster it.”I thought the book was quite interesting. Much of it deals with setting up and launching the business, finding opportunities for growth, and developing alternate revenue streams. Although the subject is, of course, the rooftop farms, it’s easy to apply those lessons to other businesses. Entrepreneurs with super crazy ideas might find some tips too, because who would have thought of fundraising for an urban farm?I enjoyed the author’s writing style. It’s very readable, entertaining and informative. You know how business books can be dry or boring? That wasn’t the case here. Anastasia Cole Plakias is one of the founding partners of Brooklyn Grange, and it was easy to see her passion and pride in every page. I liked that she wasn’t afraid to admit to her own faults in the business world, and how she relied on her partners to help out there, just as she helped them.Reading THE FARM ON THE ROOF left me feeling hopeful. It was so great to see a business that wants to help its community prosper. It was also great to see a “crazy” idea really take off, to show that yes, you can follow your dreams, succeed, and leave the world a better place all at once.

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